Positioning = “the outside eye.” Soul = the rib → rip arc (clumsy → clean). The parent endorses bespoke per-sport children; ribentry is the flagship.
Sidearc accent · electric cyan (water / trajectory) Sideglint accent · warm gold (a glint of light)
sidearc
side (outside / the camera angle) + arc (the body arc of a dive, and the improvement arc). Tagline carries the soul. .app free · .com taken.
Primary
sidearc
See the arc. Make it rip.
Inverted
sidearc
Your outside eye, for every sport.
Endorsement lockup
ribentryasidearcapp
The family
ribentry · diving— · climbing— · strength all carry ▟ sidearc + one shared account + the auto-judge engine
sideglint
side + glint (a revealing flash of light, and a knowing side-eye). The “aha” seen from outside. .com free · .app free.
Primary
sideglint
Catch the angle. Clean the rep.
Inverted
sideglint
See the glint. Find the rip.
Endorsement lockup
ribentryasideglintapp
The family
ribentry · diving— · climbing— · strength the glint = the flash of insight each app gives you
Type: Space Grotesk (sidearc — geometric, sporty) · Sora (sideglint — cooler, sharper). The arc = dive trajectory + improvement curve. The glint ✦ = a flash of light / a knowing side-eye.
Children stay bespoke (ribentry, etc.); the parent is the quiet endorser + shared engine.